A guide to using emoji in emails 👍
👋 Emojis are a great tool to convey a mood or idea. And when used correctly, emoji are a perfect fit for email. They’re fairly universal and can convey an immediate sense of tone and emotion without taking up too much space.
If you want more people to open your emails, use them in your subject lines. Research shows that they increase open rates and improve engagement.
However, some emoji are prone to misinterpretation, so use with caution.
Emoji usage and interpretation are culturally dependent. They also render differently on different platforms. For example, the “grinning face” emoji has a different appearance when viewed on an Apple device than when viewed on a Google device. And when the recipient’s interpretation differs from what the sender intended, a misconstrual occurs and communication may suffer.
Here are a few guidelines to follow:
- Use them sparingly. Otherwise, it looks flippant and silly, especially in a business context.
- Know your audience. Certain hand gestures can be offensive in some cultures.
- If you don’t know who your audience is, stick to safe, positive, and inclusive emoji, and avoid anything particular to a region, or religion. Remember not everyone drinks alcohol, or celebrates Christmas.
- Be mindful of different platform renderings and cultural interpretations, especially when using emoji representing the human form.
🙏 for reading!