Why Gmail Smart Compose is your email marketing superpower

Smart Compose In Action

When it was announced in May 2018, Gmail’s Smart Compose blew everyone away with its frighteningly-accurate way of predicting what you were going to write next.

Google describes it as this:

From your greeting to your closing (and common phrases in between), Smart Compose suggests complete sentences in your emails so that you can draft them with ease. Because it operates in the background, you can write an email like you normally would, and Smart Compose will offer suggestions as you type. When you see a suggestion that you like, click the “tab” button to use it.

Pretty clever. And it’s all down to advanced machine learning. By looking at what you’ve typed in the past, the context surrounding the text you’re currently composing, and your own writing patterns, it’s able to complete your sentences in a way that’s unique to you. A bit like having your own personal robot ghost writer.

And Google is always working on making Smart Compose even better. One recent notable feature being the ability to suggest subject lines based on the content of your email.

Truly great news for anyone who’s spent time racking their brain for the perfect eye-capturing subject line.

Smart Compose Subject

When you’re running a business, anything that helps you get the message out faster — whilst eliminating sloppy spelling and grammar mistakes — is a win-win. Your customers and leads get more professional, consistent communication. And you get more time to spend on other valuable parts of your business.

With Plain Sending, you can send bulk emails using your everyday email client. Which means if you use Gmail, you can use Smart Compose to write your message — and then send it to your subscribers from Gmail too. See how.

How to turn on Smart Compose

  1. Click the “Settings” icon in the top right-hand corner of your gmail inbox
  2. Select “See all settings”
  3. The “General” tab should be selected by default
  4. Scroll to “Smart Compose”
  5. Ensure “Writing suggestions on” is selected
  6. Click “Save Changes”